Graphic Design & Mass Communication
[ send me this paper ]
A 5 page research paper on graphic design and its ability to convey a message. Graphic design refers to the use of "graphic elements and text to communicate ideas or information to specific audiences" (Calnon, 2004, p.17). Basically, graphic design is a visual language that aids in conveying the meaning and context of the written word (Calnon, 2004). When this purpose is accomplished successfully, it attracts attention and adds credibility to the whatever message is being conveyed. In general, graphic design is most frequently employed to create marketing materials that are intended to be noticed by consumers; however, it also has other uses. The writer discusses various types of graphic design and research. Bibliography lists 5 sources.
Filename: khgdres.rtf

Graphic Design After Industrialization
[ send me this paper ]
A 5 page paper discussing changes the computer age has brought to graphic design. The design abilities central to the success of the graphic designer receive greater expectation than in the past. No longer is it sufficient for a graphic designer to produce a marketing piece showing the product with a smiling consumer standing nearby. Now, such visuals are expected to convey a variety of marketing messages including quality, value and status. The creativity factor of the graphic designer has been highlighted so that it is now one of the most important qualities the designer can bring to work. Bibliography lists 2 sources.
Filename: KSgraphDes.rtf

Graphic Design and Contemporary Photographic Theory
[ send me this paper ]
A 5 page discussion of the parallels between computer-aided graphic design and conventional photographic theory. Emphasizes the tremendous diversity of tools which are available to the graphic design artist and discusses how these tools are similar to those available to conventional photographers but much more extensive. Concludes that the graphic design artist must recognize not only the tools and methodologies which are available but also the traditional value system which is associated with those tools. Bibliography lists 3 sources.
Filename: PPphoto.wps

Graphic Design, Corporate Identity and Subculture
[ send me this paper ]
This 12 page paper considers the importance of graphic design in the formation of cooperate identity, and the way in which sub culture is used successfully and unsuccessfully. The writer looks at influence of logo’s such as the IBM logo as well as more modern manifestations, such the attempt to change the corporate image of British Airways and the controversial tail fin designs. The bibliography cites 7 sources.
Filename: TElogode.rtf