Marketing A New Software Product In Great Britain
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A 5 page marketing plan for the development and marketing of software by a British company. While competition is increasing in all world markets, that in Great Britain is higher than most—many would-be global businesses use Britain as a 'launching pad' for globalization, crowding the local economy with available choices in all market segments. Software companies of non-American origin have had difficulty in gaining market share, but British business is more adept at relationship marketing with British citizens. Use of the Internet is encouraged, as is narrowly targeted print advertising. Bibliography lists 6 sources.
Filename: Britmark.wps

Apple and Saudi Arabia: Time To Move
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Apple and Saudi Arabia: Time To Move: A five-page analysis of how a U.S. company, in this case Apple Computer, Inc., should go about entering a new market in a foreign country, i.e., Saudi Arabia. Included are economic, cultural and political climate in Saudi Arabia and the history and financial condition of Apple Computer. Cites four sources.
Filename: 99apsau.rtf

Civil Engineering Construction In Saudi Arabia
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This 20 page paper discusses civil engineering construction companies in Saudi Arabia and the United Kingdom. A brief introduction is provide describing the kinds of work accomplished by companies in this industry. Two companies are then discussed: the Al-Khodari Group in Saudi Arabia and the Alfred McAlpine Plant business in the United Kingdom. How these kinds of companies can market their services is explained along with descriptions from their Web sites. Examples of tenders are included. Bibliography lists 8 sources.
Filename: PGengin.wps

Political Risk Assessment and a View of Israel
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This 8 page paper considers the issue of political risk and the application of political risk assessment models in the view of the marketing/industry risk, political risk and economic risk relative to Israel. Bibliography lists 4 sources.
Filename: MHIsrae_