British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

Business Communications within a Conceptual Context
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An 8 page paper discussing accepted concepts and theories of communications management and suggesting an alternative approach. A foray into a "do it yourself" approach can negate the benefits of theory, but it is practical and obvious benefit that organizations need in today's intensely competitive environment. The common approach has been to design programs around extant theory; this approach can be used to formulate a base of practical application to which theory can then be applied. Includes a list of 30 communications concepts. Bibliography lists 6 sources.
Filename: KSbusCommCon.wps

Cognitive Communication Theory / Applied To The Individual
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A 4 page essay discussing how cognitive communication theory can be observed in everyday life of an individual. Cognitive communication, also referred to as constructivist theory, has recently been emphasized in mass media, especially in films but these same precepts are also true in everyday life. Communication requires cognitive processing just as it requires the perceiver to construct meaning. No additional sources cited.
Filename: Cogtheo.wps

Communication -- Shifting from Transmission to Ritual
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This 6 page report discusses how the processes in which ideas and information are transmitted or communicated differs significantly from the ways in which communication evolves as a ritualistic operation. From both a theoretical and a practical perspective, communication that exists only to impart information is very different from communication that takes place as either part of or as an outcome of ritual. It is important to consider how communication figures into the larger context of defining social interaction, determining its greater meaning, and serving as a means through which people are able to connect with “something” greater than themselves as individuals. Bibliography lists 6 sources.
Filename: BWcomrit.wps